We set up contextual advertising that works
Get clients as early as tomorrow at a favorable price using contextual advertising. We use all tools to the max to minimize client drawing cost
- advertising in Yandex Direct
- advertising in Yandex Advertising Network
- advertising in Google Adwords
- advertising in Google Display Network
Marketing agency «Exactly»
Let us make one of the best projects in your field
Leave a request and we will contact you within 5 minutes!
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Take a look at cases of contextual advertising setup and see for yourself that it is profitable to work with us
01
Promotion of a SPA center (Yandex.Direct and Ads Google)
375.49 rubles
The average cost of a target action is
298
target actions have been achieved
SPA center "Drygoe izmerenie" came to us for promotion and drawing new clients from its website
TASKS:
- Drawing new clients
- Building up a loyal client base for the “word-of-mouth” effect
- Creating attractive promotional events for popular services
- Building up a loyal client base for the “word-of-mouth” effect
- Creating attractive promotional events for popular services
Promotion of metal scrap reception and removal companies in Yandex.Direct and Google Ads
118 rubles
The average cost of a request is
>300
requests have been drawn since day one
RusEcoLom Company has appealed to us for promotion and drawing new clients from their website
SOLUTION:
- We determined basic key words by which we would advertise the company
- We made a sorting by groups and created a unique announcement for each key position
- We installed Yandex.Metrica and linked it to the website
- We made a sorting by groups and created a unique announcement for each key position
- We installed Yandex.Metrica and linked it to the website
Promotion of company buying up automotive catalysts (Yandex. Direct and Ads Google)
97%
visitors have come from navigation through advertisements
523
combined target actions on both search engines
The company for the purchase and processing of automotive catalysts "СatKat" turned to us for promotion and attraction of new customers through the website
TOOLS:
- Sorting by groups and creation of announcement for each key position
- List with negative keywords and phrases for controlling budget expenditures on competent requests
- Division by campaigns into search and banner ones
- Installation and setup of Yandex.Metrica
- List with negative keywords and phrases for controlling budget expenditures on competent requests
- Division by campaigns into search and banner ones
- Installation and setup of Yandex.Metrica
Case for promoting a cosmetology clinic and cryopolis services in Yandex.Direct
Promote a cosmetic procedure using a contextual landing page advertising, get a continuous stream of website visitors and clinic clients.
Case for promoting an enterprise selling industrial and agricultural chemicals (Yandex.Direct and Google Ads)
How to increase wholesale sales from the site in other regions using contextual advertising in Yandex.Direct and Google Ads
Case for promoting a hardware store using contextual advertising
We are guaranteed to attract new customers for a hardware store or set up advertising that really works.
Case for promoting a beauty salon using contextual advertising
Increasing the number of requests from the site using contextual advertising in Yandex.Direct for local business and Google Ads
We will increase the number of clients instead of clicks and CTR
02
Clients
We will increase the number of solvent clients. We draw only target traffic to the website, which will help to increase the number of requests and client base.
Profit
We optimize all advertising campaigns on daily basis. We set rate corrections so that your advertising campaigns are brought to perfection.
Cost
Each specialist has certificates from Yandex and Google. Wide experience of work with various topics. We are able to lower the cost of 1 request by 20-60%.
What We Do and How We Work
Your project will be worked on by professionals in accordance with regulations honed by years
02
01
Know your enemy, or why you need to analyze your competitors’ activities
Qualitative analysis of competitive environment will allow for:
- identifying their strong and weak points,
- understanding USP (Unique Selling Proposition),
- checking presence or absence of promotion using contextual advertising,
- determining phrases that trigger their announcements
- identifying their strong and weak points,
- understanding USP (Unique Selling Proposition),
- checking presence or absence of promotion using contextual advertising,
- determining phrases that trigger their announcements
Compile an intellectual map for a proper movement trajectory
It’s important to draw a scheme that will show the key moments for:
- effective business promotion depending on its characteristics,
- will help to visualize the semantic kernel structure,
- will bring additional clarity, which will directly influence the efficiency of the advertising campaign
- effective business promotion depending on its characteristics,
- will help to visualize the semantic kernel structure,
- will bring additional clarity, which will directly influence the efficiency of the advertising campaign
03
A direct hit on the target audience through collecting the semantic kernel
The main role in the success of advertising campaign directly depends on the correctness of selected key phrases, therefore it is necessary to:
· collect full semantic kernel and develop project structure,
· analyze seasonality, frequency, demand by specific regions and determine the proportion of keys by devices (smartphone, desktop, tablet),
· employ only the phrases that will lead to target actions from interested clients
· collect full semantic kernel and develop project structure,
· analyze seasonality, frequency, demand by specific regions and determine the proportion of keys by devices (smartphone, desktop, tablet),
· employ only the phrases that will lead to target actions from interested clients
04
Selecting all the unnecessary, or why we collect negative words
To exclude the budget “drain” on off-target requests, one should:
- draw a list of words that will not trigger the advertising,
- exclude demonstration for entire unnecessary word combinations,
- use special operators for more fine tuning of a campaign.
- draw a list of words that will not trigger the advertising,
- exclude demonstration for entire unnecessary word combinations,
- use special operators for more fine tuning of a campaign.
05
What is cross-minusing
Crisscross minusing is an important component for creating effective announcement showing which prevents:
- competition of keys among themselves within one campaign,
- showing announcements for the wrong request.
- competition of keys among themselves within one campaign,
- showing announcements for the wrong request.
06
The key to the success of a promotional announcement is a properly written text
The most crucial point is, of course, writing promotional announcements in accordance with given key phrases which should conform to the following rules:
- maximum header conformity with requests from the customer,
- indication of advantages, USP, information about discounts, promotional events, and other “tasty” offers,
- mandatory call to action to go to the website
- maximum header conformity with requests from the customer,
- indication of advantages, USP, information about discounts, promotional events, and other “tasty” offers,
- mandatory call to action to go to the website
07
The large an announcement the more noticeable it is for users
In addition to properly written headers and text, a promotional announcement should contain:
- amendments to indicate a wider range of competitive advantages of your product or service,
- additional links to important pages of the website raising clickability of the announcement without extra expenditures,
- binding to Yandex and Google maps, with data on the company’s legal information, its location, work schedule, and the ability to immediately map a route to the office if necessary.
- amendments to indicate a wider range of competitive advantages of your product or service,
- additional links to important pages of the website raising clickability of the announcement without extra expenditures,
- binding to Yandex and Google maps, with data on the company’s legal information, its location, work schedule, and the ability to immediately map a route to the office if necessary.
08
Dividing advertising campaigns into Search, Yandex Advertising Network and Context-Media Network + retargeting and remarketing
In contextual advertising, it is important for the successful functioning of advertising campaigns to divide them into demonstration in SERP and in Yandex advertising network and Google contextual-media network in order to:
- manage the rates and advertising budgets more flexibly,
- use various advertising strategies more effectively,
- better convey your proposal depending on demand and audience behavior.
- manage the rates and advertising budgets more flexibly,
- use various advertising strategies more effectively,
- better convey your proposal depending on demand and audience behavior.
How will your promotional announcements look like?
- to click price
due to exact inclusion of a keyword in the header
due to exact inclusion of a keyword in the header
+ to audience interest due to announcement text
+ to information capacity due to adding contacts
+ to announcement volume due to enlarged header format
+ to audience warmup due to additional advantages
+ to visual perception due to adding quick links
Our team thinks that the world will be saved not by beauty but by web analytics.
Start promotion?
Do you already have an advertising campaign? We will conduct advertising and website audit free of charge. Have you tried contextual advertising yet? We will develop a promotion strategy free of charge!
By pressing the button, you give consent to the processing of personal data and agree with the privacy policy
9 business spheres in which we specialize
But this does not mean that we do not take on nonstandard projects! We have promoted our hometown as the organizer of the World Football Championship, frame houses, and even cat litters.
Shopping centers
Children's products
Beauty salons
Clinics
Online stores
Restaurants
Events
Fitness centers
Information marketing businesses
How do we draw visitors cheaper than the market’s average?
We conduct constant monitoring of campaigns
We provide high CTR and low click price
We conduct mandatory A/B testing
We work by using analytics systems
Our superpower
Before even starting the work, we know how many clients and at what price we will be able to draw for you. We will calculate this absolutely free of charge!
We guarantee the result
Only the result, and no lyrics!
Already at the planning stage, we predict how many clients we will be able to draw.
We work with high quality or free of charge
We do not latch on to the number of keywords
We do not measure the effectiveness and cost of advertising by the number of keywords. We collect just enough keywords to provide coverage of all potential clients and not to let the advertising budget go out the window
We take the most out of advertising
Search advertising, advertising and partner networks, retargeting, banner announcements, quick links, business cards, etc. + analytics
We keep abreast
We are always in the know of what is happening with your advertising. We know what and when needs to be done
We do not drain the budget
The thought that every ruble invested in advertising should bring at least two is embedded in our DNA
We tell about it in more detail
on YouTube
We do not hide anything
We provide complete accessibility of the advertising account, therefore you know what and when we are doing, how much we are spending, and what we are getting. Also, we provide you with reports each week/month. The whole truth and nothing but the truth!
It’s high time to assure yourself in our words
We will develop a promotion strategy free of charge!
Before even starting the work, we know how many clients and at what price we will be able to draw for you.
Leave your contacts and get individual promotion strategy with a forecast of client cost in your field
By pressing the button, you give consent to the processing of personal data and agree with the privacy policy
What else we can do for you
We always come with a comprehensive solution for each task, understand all marketing nuances
Comprehensive marketing
We have experience in all fields of marketing, as well as in its technical components. Comprehensive approach is often more effective because success in this case is not summed up but multiplied. A similar synergistic effect is easily achieved on the Internet when a competent strategy is developed and various advertising channels are connected. We will provide an increase in traffic and sales, reduce request self-cost, strengthen brand positions.
— We will work out a promotion strategy
— We will build a Customer Journey Map and a Sales Funnel
— We will prepare a media plan for each channel
From 45 000 ₽
Comprehensive marketing
Contextual advertising
Targeted Advertising
Advertising of Applications
Video advertising
SEO promotion
Analytics
Promotion Strategy
Audit and Analysis
Reputation management
Contextual advertising
From 20 000 ₽
1. Selection of keywords
2. Monitoring and analysis of competitors
3. We know the secrets of a selling announcement
4. Compiling an advertising text
5. Selecting the landing page of a website
6. We gather statistics and draw conclusions
From 20 000 ₽
Yandex.Direct
Google Ads
Comprehensive marketing
Contextual advertising
Targeted Advertising
Advertising of Applications
Video advertising
SEO promotion
Reputation management
Analytics
Promotion Strategy
Audit and Analysis
We take into account:
— time targeting
— region of demonstrations
— advanced geo targeting
— testing of various strategies: rate management, average cost of a click and conversion, demonstration restrictions, etc.
From 20 000 ₽
FB / Instagram / VK / OK / TikTok
Targeted advertising is advertising in social media customized for your target audience. We work with all social media.
Comprehensive marketing
Contextual advertising
Targeted Advertising
Advertising of Applications
Video advertising
SEO promotion
Reputation management
Analytics
Promotion Strategy
Targeted Advertising
Audit and Analysis
Yandex.Zen / Youtube
From 30 000 ₽
— Develop advertising funnel
— Adapt creative ideas to all formats
— Collect statistics and draw conclusions
— Form hypotheses for improvement
— Review of audience and revision of demand
— Carry out analysis of competitors in advertising
— Determine topics and offers for advertising
— Exactly specify audience segments
— Configure USP (Unique Selling Proposition)
Advertising of Applications
From 25 000 ₽
iOS / Android
We will promote your application in iOS or Android through Apple Ad Search and Google Play Market and other advertising systems.
1. Define the goal of the advertising campaign
2. Set up conversion tracing
3. Launch an advertising campaign
4. Allocate theme-based groups of announcements
5. Make banners, video clips, HTML banners
6. Conduct analytics and the advertising campaign
Contextual advertising
Targeted Advertising
Advertising of Applications
Video advertising
SEO promotion
Reputation management
Analytics
Promotion Strategy
Audit and Analysis
Comprehensive marketing
Video advertising
From 20 000 ₽
We will show your video advertisements to the audiences of YouTube, Yandex Video, TikTok, Reels
1. Selecting a strategy, determining the advertising budget
2. Creating advertising campaigns
3. Adding relevant video clips
4. Setting up targeting, segmentation, and specifying of the target audience
5. Management of demonstrations on marketplaces and rate correction
Comprehensive marketing
Contextual advertising
Targeted Advertising
Advertising of Applications
Video advertising
SEO promotion
Reputation management
Analytics
Promotion Strategy
Audit and Analysis
YouTube / Yandex
SEO promotion
From 30 000 ₽
Website SEO Services
SEO of an online store
From 40 000 ₽
We collect the semantic kernel (list of keywords) for the higher-priority and most profitable fields of your business. We develop a plan of actions, determine the promotion budget, predict results, and bring the website to the required position. And voila: clients are coming by themselves, sales are growing, competitors are jealous.
Comprehensive marketing
Contextual advertising
Targeted Advertising
Video advertising
SEO promotion
Reputation management
Analytics
Promotion Strategy
Audit and Analysis
Advertising of Applications
Reputation management
From 25 000 ₽
SERM
1. Influence on search engine results
2. Search for and neutralization of negative publications
3. Creation of a positive brand or person image in search engines
4. Registration and optimization of company cards
5. Publication of feedback on Yandex Maps, Google Maps, 2Gis, etc.
Comprehensive marketing
Contextual advertising
Targeted Advertising
Advertising of Applications
Video advertising
SEO promotion
Reputation management
Analytics
Promotion Strategy
Audit and Analysis
Analytics
From 9 000 ₽
Analytics setup
We will set up analytics systems and analyze data:
— Installation of Yandex.Metrica, Google Anatytics and Google Tag Manager
— Setting up Roista, Google Data Studio, Google Analytics, OWOX, Power BI
— Setting up e-commerce in Yandex.Metrica and in Google Analytics
— Connecting call tracking
— Connecting Albato
Comprehensive marketing
Contextual advertising
Targeted Advertising
Advertising of Applications
Video advertising
SEO promotion
Reputation management
Analytics
Promotion Strategy
Audit and Analysis
Promotion Strategy
From 45 000 ₽
Promotion Strategy
We will develop an individual strategy of brand or product promotion together with a detailed plan and budgets.
— Development of marketing strategy
— Development of communication strategy
Comprehensive marketing
Contextual advertising
Targeted Advertising
Advertising of Applications
Video advertising
SEO promotion
Reputation management
Analytics
Promotion Strategy
Audit and Analysis
Audit and Analysis
From 10 000 ₽
Audit
We will carry out an audit of advertising campaigns, website, or strategy
— Audit of advertising campaigns
— Analytical audit of website
— Usability audit of website
— Analysis of competitors in advertising results
Contextual advertising
Targeted Advertising
Advertising of Applications
SEO promotion
Reputation management
Analytics
Promotion Strategy
Audit and Analysis
Comprehensive marketing
Video advertising
The Results We Are Proud of
03
2015
Marketing agency «Exactly» has been operating since
The agency’s statistics and several facts we are proud of
27
certified employees in the staff
of total advertising budget of our clients per year
2015
2020
2
offices, in Moscow and Saransk
We are members of the ARDA Digital Market Professionals Association
We are members of the ARDA Digital Market Professionals Association
Winners of the SMALL Prize. Since 2021, we have been members of the jury of the annual prize that marks the achievements of independent agencies
implemented projects from regional to international businesses
The number of students who have been trained at our SMMoozy school for SMM managers
>112
141
>
mln rubles
30
Let us make one of the best projects in your field
By pressing the button, you give consent to the processing of personal data and agree with the privacy policy
Leave a request and get a structure and visual solution from a full cycle digital agency free of charge
info@t4ka.ru
«Exactly» is a full-cycle marketing and advertising agency